In a world of social media snippets and 24/7 news updates, it’s easy to question if traditional public relations methods are outdated.

Well… from a PR pro who is still incorporating OG tactics in new-school communications, press conferences remain one of the most powerful tools for media visibility and brand storytelling, especially when the message is urgent, sensitive, or intended for the public good.

Let’s dive into it..

Recently, I led a press conference on behalf of a client, and it was a textbook example of why this PR strategy still works. If you’re looking to gain positive press coverage, build public trust, or make a major announcement, keep reading. This one’s for you.

What Is a Press Conference and Why Should You Host One?

A press conference is a planned event specifically for the media, where notable individuals or organizations invite journalists to hear them make an announcement, share important information, and answer questions. It’s designed to generate media coverage, encourage clarity, and prevent misinformation.

This strategic communications strategy is perfect when:

• You need to communicate time-sensitive news
• Your story affects a large number of people
• You want to control the narrative and share accurate information
• You’re managing a public relations crisis
• You want to showcase leadership visibility during a pivotal moment

If you’ve checked more than one of these boxes, a press conference may be your best next move.

What Makes a Press Conference Effective?

While press releases and social posts are helpful, they can’t match the power of a live, real-time media event where the public and press get to hear straight from the source. A strategically planned press conference helps:

• Increase brand visibility
• Offer journalists direct access to spokespersons
• Build credibility and media trust
• Help the public stay informed with details directly from you

In short, it lets you control the message before the headlines do.

Press Conferences in the Digital Age

Let’s be clear— press conferences aren’t just for government agencies or corporations. Nonprofits, small businesses, colleges, and entrepreneurs can use this approach to elevate important stories, and with the proper media training, your team can present themselves confidently and prepared.

Whether you’re rolling out a new initiative, responding to a crisis, or inviting community engagement, a press conference tells the world:

“This is important, and we’re ready to talk about it.”

Here’s Support to Help You Shine in the Press

At Ari Parson PR, we help businesses, nonprofits, and mission-driven brands master the art of press conference planning, media relations, and public speaking preparation.

However, if you’re not quite ready to call the media yet, then purchase our new digital workbook, Media Training on the Go, which can help you get there. It’s full of real-life scenarios, interview prep activities, checklists, and pivot phrases designed to prepare you for media interviews and interactions.

Download it instantly at the shop for AriParsonPR.com

Because when your message matters, your delivery should also.